Schoolastic
No.1 rule, choose the right school
The Opportunity
Parents need a single source to search, identify and compare potential schools based on their criteria.
Parents are looking for schools aligned with their children’s needs and want. They need a single source to search, identify and compare potential schools based on their criteria. They find it overwhelming to research individual schools to get the information they are looking for.
TIMELINE 4 weeks
DISCIPLINE
User Research, Interviews, and Analysis
Idea Generation
Rapid prototyping - Lo-fi
Iteration and Feedback Sessions
Usability Testing and Evaluation
Hi-fi prototyping
TEAM Freelance individual task
What does success look like?
To design a single source to search, identify and compare potential schools based on their criteria.
To design a filter method during onboarding
Goal #1
To design a comparison feature for “favorite” schools
Goal #2
To design to narrow down search based on their criteria
Goal #3
Implement
Solution + Journey
01. Sign up + Onboard
Users can Sign up and fill out information about their kid’s school preferences and all other data
02. Onboard + Explore
“Explore Feed,” which serves as a central hub for accessing various important features like "top schools" and "maps." This feed is a crucial component of the application, providing users with a convenient way to access essential functionalities according to their preferences provided during on boarding.
03. Top Matches
When the user presses “Top Schools Nearby.”
They head to this screen, where all the top school matches are located.
Users can press on specific schools to learn about it in detail.
04. School Details
The user presses “High School of Economics and Finance.”
They can look through everything the school has to offer.
05. Sports
Hypothetically the user presses “Sports.”
This High School has 6 Sports to offer.
The user can press “More Information” for more detail about the sports.
06. Schedule a Tour
Let's say the user wants to see the school in real life and now wants to schedule a tour.
They can press the “Schedule a tour” button and enter this screen.
07. Favorite + Compare
Users can “Favorite” their desired schools.
From the "Best Matches" screen, users can compare schools based on their specific priorities and liking.
Users press the “3/3” round button to view which sports out of 3 are matched.
08. Search
Users have the option to filter their search even more if they are happy with Schoolastic’s recommendations based on onboarding.
Empathize
Key Research+Data Insights
Market Research
Insight #1
$38. 7 Billion by 2028
North American Education Apps Market to
Reach $38.7 Billion Value by 2028
It is estimated to grow at a CAGR of 25.0% during
2021-2028-Research and Markets
Segmentation of Users
Insight #2
Parents ages 30-40
Parents (Ages 30-40) who are looking for the best-fitting School for their children
Older kids 11-14 that are searching for middle school or highschool
None of the three competitors filtered out school preferences during onboarding.
Competitive Analysis
Insight #3
None of the top three competitors compared schools with percentages
None of them have a feature that lets them fill out desired requirements before onboarding (parents would like that feature)
Only two allow users to apply directly from the app
They all prefer filling out preferences during onboarding
The compare feature is important
Qualitative Interview
The compare schools feature is important
Insight #4
Filling out requirements during onboarding is essential.
Quantitative Interview
Insight #5
I sent out surveys to 15 people ages 30-40, and 73.3% of them had a child going to school
11 out of 17 prefer onboarding with the requirement, and 6 of them would filter out requirements after signing in
Testimonials and filters are essential features
They love the compare school’s features
Affinity Diagram
Disability accommodations, location, extracurricular activities, testimonials, social life, religious schools, class size, and tuition are features that parents care about.
Empathy Map
Parents find it overwhelming to decide on the right school for their kids promptly.
Define
User Persona
Feature Prioritization According to UX Research and Interviews
The Must-Have Features Include:
Filter
Saved as favorites
Compare schools
Search
Connect with the school advisor directly
Ideate
Ideation+ Iteration
Sign up + Onboard
Upon sign-up, users will be directed to the "Onboard" page to input their preferences. After completing the requirements, clicking "Done" will lead them to the explore screen.
Explore + Schools
Users can press “Schools in Near Your Area” from the explore page to suggest the best fitting schools based on the user’s requirement during onboarding. Users can “Favorite” their potential schools.
Version 2 of Compare Schools
From the “Favorites” screen. Users can click “Compare schools.” It will direct them to compare schools section, where users can compare and see their best matches.
Version 1 of “Compare Schools”
Version one of comparing schools. Before, I made "compare school" in sections on different screens. I initially made it all on one screen, and then I got feedback from my peers that different screens are more mobile-friendly.
User flow Diagram
Scenario: “ As a parent, I am tired and overwhelmed by researching and comparing multiple schools to determine the best-fitted schools for my children. I want to filter out and directly compare the best-suited schools for my kids.”
Mid-fidelity Wireframes for Testing
Test + Prototype
UX Evaluation
Users loved the “compare schools” feature and “onboarding” filtering system.
Based on user testing with 15 participants, key insights have been identified to enhance the product, focusing on aiding parents in efficiently navigating and choosing schools for their children. The universally appreciated feature was "compare schools," demonstrating its importance. Furthermore, simplifying the school search process was unanimously emphasized by the three parents, aligning with their need to save time amidst their busy schedules.
12/15 Agreed…
During onboarding, collecting user preferences avoids repetitive school filtering.
Users value direct apply, feature comparison, saving favorites, virtual tours, easy navigation, and relevant articles.
Class size is vital and will be considered in filtering for similar preferences.
13/15 Agreed…
Parents prefer the visual pie graphs when it comes to comparing average class size and line graphs when it comes to stats such as diversity.
Parents said that they prefer the explore page.
Parents said the maps are beneficial in searching the schools.
High-fidelity Prototype
High-fidelity Desktop Landing Page Prototype
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